Anisa International showcased its new innovations at the Luxe Pack New York show. In addition, the company’s sr. director of beauty and education, Shana Mauk, was a guest panelist at the conference, “New Innovations from Exhibitors: Enhancing the Consumer Experience and Product Impact.”

Mauk stated: “At Anisa International, we are always focused on achieving the next level of consumer experience and impact. We design with specific formulas, products and cosmetics in mind and then provide our customers with thoughtful and engaging education, an effective selling tool to help them connect with end-consumers. Our latest product expansions highlight this innovative approach, and we believe it fuels the strong, collaborative partnerships we have with our customers.”

A few of the innovative developments that the supplier was showing included: ‘Textural Evolution’ applicators; brush heads inspired by pro-designs; individual brush cleansing wipes; unique bag offerings; and at-home spa products.